How The Fed’s Cookies Crumble: The Keebler Story Of How Cheap Debt Fuels Failed M&A

Kellogg Co. agreed to sell its cookies and fruit snack brands including Keebler and Famous Amos to Ferrero SpA for $1.3 billion….Kellogg bought Keebler in 2001 for more than $4 billion in cash and assumed debt.

 

 

 

 

 

https://www.bloomberg.com/news/articles/2019-04-01/kellogg-selling-keebler-other-lines-to-ferrero-for-1-3-billion